Louise Poynton

Talented Journalist and Author

Hello and welcome to my website. I’m an accomplished Journalist and Author with a unique writing style that provides a reading experience unlike any other. My first book, Cherish David Cassidy A Legacy of Love, was published April 2020 and nominated for a Best Book award in the United States.

The book has a companiuon podcast - The David Cassidy Connections -  where fans, colleagues and friends share their memories and pay tribute to him.

I’m so appreciative and delighted by the positive responses my work has received, and I want to foster that connection with a wider audience. I’m looking forward to sharing my future stories as they come to fruition, but in the meantime scroll down and read about my career.

About Me

I am a professional journalist with more than 40 years’ experience on local, regional and daily newspapers.

The best job in the world, I always believed as a young teenager, would be to write for Melody Maker or Record Mirror, interviewing the big names of the day about their music. I wrote to Jackie magazine, our teen Bible, asking for work experience, and while still at school started reporting on Eastbourne Speedway for the Eastbourne Herald & Gazette where I later did my training.

I also loved motoring and motorsport so winning the Sir William Lyons Award when just 19 was a huge honour. I was thrilled to receive the grand trophy from 1976 World Speedway Champion, Peter Collins, that year. Run by the Guild of Motoring Writers, I was proud to be the first woman to lift the award. I wrote for numerous motorsport magazines, contributed to books, was commissioned to write the A-Z of Speedway and later spent two years covering motorsport outside of Formula One for the Daily Mail.

For a short time I left journalism following many years at the Peterborough Evening Telegraph, to take up the role of Press & PR Manager at Brands Hatch, returning to newspapers as Chief Reporter at the Newbury Weekly News.

Later in Norfolk, I was the senior district reporter based at the Eastern Daily Press satellite office in Wymondham. Editing the Wymondham & Attleborough Mercury, we were named Best Free Newspaper three times in six years.


From there I joined the Diss Express where, for four years, I was Sports Editor before moving back to Sussex. I took up the position of Group Sports Editor at the Surrey Mirror stable of nine titles. With a team of eight, the “A Team” as I christened them, won nine awards in the 14 years I was there.

Having held every senior position in the newsroom up to Assistant Editor, I spent some years mentoring junior reporters and, hopefully, steering them in the right direction. It was a role I enjoyed immensely, patiently showing them how to improve their copy, advise them on how to tackle a story and handle tough conversations when dealing with a difficult story. Ultimately I wanted them to discover the best they could be wherever their path took them.

I always wanted to be the journalist who made a difference, and sometimes we did. The one event which made my mind up this was going to be my career  was the Aberfan disaster in 1966. I was deeply moved by the way reporters dealt with the story through parents, family and friends when more than 100 children and adults died following the collapse of a colliery spoil tip on to the village school. But those reporters were also the people to ask the awkward questions parents demanded answers of from those in the corridors of power. The media have an important role to play in the communities we serve and that must never change.

I always enjoy getting to the heart of a story, whatever it might be, but the human interest stories are at the heart of everything we do which makes life as a local news reporter worthwhile. Over the decades many of those people I wrote about through my work have stayed very dear friends.

Since 2012 I have been freelance working with a number of sporting bodies, having my work published in lifestyle magazines and national newspapers including The Independent, Sunday Times, Daily Telegraph, Metro and Observer on Sunday. I also offer a PR and consultancy service.

I spend whatever free time I have cycling in road sportive events or mountain biking.

"What would life be if we had no courage to attempt anything?"

Vincent Van Gogh


Cherish: David Cassidy - A Legacy of Love 

Edited by Louise Poynton

Award-winning finalist in American Book Fest Best Book Awards 2020


A very special book of cherished memories from David's loyal fans around the world, musicians and actors who worked with him, plus friends

Published April 6, 2020

Available from your favourite online retailers including Amazon, or direct from the publisher. Signed copies available and personal dedications on request



A collection of heartfelt stories from David Cassidy’s colleagues, friends, and fans from around the world. Fans recall concert experiences, recount chance meetings, and reflect on the ways in which Cassidy made the world a brighter place. Spanning his early career as a TV star on The Partridge Family to his legacy as a pop icon, friends write with love and respect about his immense talent and share examples of his unfailing generosity and unexpected acts of kindness.

This stimulating and evocative keepsake volume also features 250 color and black-and-white images, including many previously unseen photographs. Profound, poignant, and deeply moving,  Cherish is a celebration of the life of David Cassidy and the legacy of love he left behind.




I’m very pleased to be a participant in what must surely stand as the definitive tribute to David. I’m really impressed with the production values, the layout, print and paper quality - it is a really high-quality book. Scott Hicks - Film Director and Screenwriter  


I’m truly honored to have been part of this incredible tribute to David Cassidy, by Louise Poynton, who has done an extraordinary job of celebrating his life and talent through stories, pictures and sketches from fans worldwide. This is the ultimate Cassidy fan's dream book, and is one of the finest tribute books I've ever seen. Hal Eisenberg -  Musician and Author  


What a beautiful tribute. I just love it!! Sandra Alan-Lee – Actress


A book that pays tribute not just to David, but to his fans around the world. . . . His loyal fans will never forget him or his music. This beautiful hardcover book is a testimony to that, with more than 250 full-colour pages of photographs, drawings, anecdotes, poems, tributes and more. It's a wonderful celebration of the life of a man who is loved, mourned and missed by family, friends, colleagues--and of course his fans. Their tributes make for fascinating reading. . . . Take a look--maybe your memory is in there, too. Karen Byrom - Journalist

Louise has done a great job with this book with interviews with David Cassidy fans all over the world. Wonderful photographs, and she has captured the complex personality of one of the great singing stars of all time, who I got to know when I compered his UK tour in the Seventies. David Hamilton - Broadcaster


So colorful. . . . It is so entertaining - Goldmine Record Collector's Magazine


CHERISH is the ultimate tribute to David Cassidy, sharing memories and rarely seen images by many people whose lives David affected in positive ways. The turn of every page takes you back to a time when David was playing the soundtrack to your life. CHERISH truly warms the heart and deepens the appreciation for who he was, and the lives he touched. Ron "Bumblefoot" Thal - award-winning vocalist, songwriter, recording artist, producer and guitar virtuoso  

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Get in touch with me for more information about my previous publications and upcoming releases.

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